Online Coupons for Offline Traffic
Client: National Retail Store
Need: Drive traffic to stores using inexpensive email and online techniques

The client was looking for a way to increase traffic to their 112 factory stores located throughout the United States. They needed to deliver coupons via email that the customer could bring into the store. We designed an online coupon system that allowed them to track not only the customers that printed off the coupons, but also to track the individuals that made purchases. We also incorporated a "Forward to a Friend" feature that allowed the customers to send the coupon up to their friends and relatives. These forwarded coupons were tracked in the same manner as the original messages. The friends and family also had the opportunity to forward the message to their friends. Thus a true viral element was created.

Result: Better ROI than direct mail coupon campaigns with better campaign tracking.

Online Wish List Micro-Website
Client: National Retail Store
Need: Extend In Store Holiday Wish List Service Online

The client had a successful paper-based holiday wish list program. The program was designed so customers could come into the store and complete a form, listing the items they would like to have for Christmas. The client would then send postcards to the friends and family so they could come into the store and buy items from the list, which was kept at the store. They came to us wanting to enhance this service by offering the ability to create the wish list online and then send it immediately via email to their friends and family. We created a micro website that incorporated a shopping cart-like feature. This allowed the user to select items for their list including size and colors, save the list, edit the list, and then email it to up to five people. The friends and family could then review the list online and actually see the items that had been selected.

Results: Increased Wish List program participation and increased holiday sales.

Customer Service that Sells
Client: Direct Marketing / Consumer Product Company
Need: Deliver Customer Service Emails that Increase Retention

This client wanted to use customer service emails to help collect the email addresses of their customers. They chose this channel of communication as an opportunity to provide a service that would increase customer retention while providing opportunities for targeted up-sell and cross-sell offers. We designed a series of messages that began as soon as the client made a purchase, regardless of the purchase method. If the customer ordered via mail, phone or the web, they received a series of useful informative messages. The customer could also sign up for an online reminder service to automatically remind them when new product was needed.

Result: Increased customer loyalty and sales opportunities.